How can event agencies benefit from all-in-one event management platforms
Event agencies play a vital role in today’s business world. They are the ones who take on the task of planning, organizing, and executing events, ranging from corporate conferences to music festivals. With the rise of technology, event agencies can now use event management platforms to make their operations more efficient, grow their businesses, and give their clients more value.
Event managers and professionals are the unsung heroes of the events industry. Their job is one of the hardest and most demanding because they have to be able to think on their feet, handle a never-ending stream of tasks, and deal with complicated logistics. Even though they are under a lot of stress and pressure, these professionals rise to the occasion and put on great events that leave attendees with lasting memories.
Their work is important to the success of a huge number of businesses and organizations because it helps them reach their goals and connect with their audiences. Professionals and event managers are the backbones of the industry. But we could use a little help now and then, right?
An event management platform is a piece of software that helps event agencies manage different parts of an event, such as registration, managing attendees, promoting the event, and more. When event agencies use this kind of platform, they can get a lot of benefits, such as: event agencies can give their clients high-quality, memorable events that meet their expectations because the platform can handle all aspects of an event. Event agencies can give their clients high-quality, memorable events that meet their expectations because the platform can handle all aspects of an event.
Better efficiency when planning and executing clients’ events
When planning and putting on an event, event agencies often have to do a lot of different things at once. This can include things like managing the people who are going to be there, working with vendors, making marketing materials, and more. Using an event management platform can help simplify these tasks, making it easier and faster to plan an event.
For instance, event management platforms often have features like automated registration and check-in for attendees, which makes it easier and takes less time to manage people. Additionally, many platforms offer project management tools that allow event agencies to keep track of all the tasks associated with an event and ensure that nothing falls through the cracks.
Overall, an event management platform can help event agencies work more efficiently, streamline their workflow, and spend less time on administrative tasks.
Better flexibility for clients’ needs regarding different types of events
Using an event management platform gives event agencies another benefit: they can give their clients more freedom. With the platform’s ability to handle various types of events, event agencies can offer their clients customized solutions that meet their specific needs.
For instance, a client might need a virtual event platform to host an online conference or a hybrid event platform to serve both virtual and in-person attendees. The event management platform can provide the necessary tools and features to make this happen, providing event agencies with the flexibility to meet their clients’ diverse needs.
Deliver more business value for clients
In today’s competitive business landscape, event agencies need to offer more than just event planning services. Clients are looking for partners who can help them reach their business goals and give them more value. By using an event management platform, event agencies can deliver more business value to their clients.
For example, the platform’s data analytics and reporting tools can give event agencies useful information about how attendees behave and how engaged they are. This helps them improve their marketing strategies and their return on investment (ROI). Event agencies can also help their clients get more business leads by using features like lead capture and integration with CRM systems. This makes them even more valuable.
Better control of more aspects of events
One of the hardest parts of planning an event is keeping track of all the different people involved, such as vendors, attendees, and sponsors. With the help of an event management platform, event agencies can have better control over all aspects of an event, from attendee registration to vendor management.
For example, event agencies can use the platform to make custom landing pages for the event, manage contracts and payments with vendors, and track how engaged attendees are in real-time. This level of control helps event agencies make sure that everything goes smoothly and that any problems are dealt with quickly. This makes sure that the event is a success.
Faster delivery and go-to-market for clients
In today’s fast-paced business environment, clients are looking for partners who can deliver solutions quickly and efficiently. Using an event management platform can help event agencies speed up their event delivery process and get their events to market faster.
For example, event agencies can quickly make and launch events with the help of the platform’s pre-built templates and customizable modules. Also, the automation features of the platform can help event agencies streamline their event planning and execution, which cuts down on the time it takes to put on an event.
This speed of delivery can give event agencies a big edge over their competitors and help them get more clients and win more business.
Better collaboration with clients
Collaboration with clients is crucial for the success of any event. With the help of an event management platform, event agencies can work better with their clients by sharing project updates and milestones and asking for feedback in real time.
For example, the platform’s project management tools can help event agencies keep clients informed about the event’s progress, providing them with a clear picture of what is happening and what is expected. This level of collaboration can help build trust and improve the overall client experience.
Using an event management platform can also help event agencies increase their profitability. Event agencies can cut their overhead costs and make more money by making their event planning and execution more efficient.
For example, the automation features of the platform can help event agencies save time and cut down on the amount of manual work they need to do. This cuts down on labor costs. Also, the platform’s data analytics and reporting tools can help event agencies find ways to improve their business, which can help them make even more money.
In conclusion, using an event management platform can bring numerous benefits to event agencies. The platform can help event agencies grow their businesses and give their clients more value. It can help them offer more services, be more efficient, and make more money. As the events industry continues to change, event agencies that embrace technology and use event management platforms will do better in the market.
What should event agencies look for when choosing an event platform partner?
When selecting an event management platform, event agencies should look for features and values that meet their specific needs and preferences. Here are some important qualities and features that event planners should look for in an event management platform and in the company that makes it:
Good tech support and customer success support
Event management companies should look for a platform that has strong technical support and customer success support. The platform provider should have a team of experts who can help event agencies solve problems and learn how to use the features and tools of the platform.
Flexibility to handle different types of clients’ needs
Event agencies should look for an event management platform that can handle different types of client needs, such as virtual, hybrid, and in-person events. The platform should offer solutions that can be changed to meet the specific needs of each client.
Flexibility for branding the digital part of clients’ events
The event management platform should provide event agencies with the flexibility to brand the digital part of their clients’ events. This includes customizable event websites, registration pages, and email communication. This branding flexibility ensures that clients’ events are consistent with their branding and messaging.
No hidden costs when scaling
Event agencies should look for a platform for managing events that has clear pricing and no hidden costs as it grows. The platform provider should explain the pricing structure clearly and let event agencies know exactly how much scaling will cost.
Industry-experienced development team
The company that makes the event management platform should have a development team that has worked in the events industry and knows its nuances and challenges. The development team should know a lot about how events are planned and run, and they should be able to give event agencies useful tips and advice.
Access to influence future development and features
Event agencies should look for a platform for managing events that lets them have a say in how it changes and what features it adds in the future. The platform provider should have an “open door” policy that lets event agencies give feedback and make suggestions for how the platform can be improved. This feedback loop makes sure that the platform adapts to the changing needs of the events industry and of event agencies and their clients.
In the end, event agencies should carefully consider their options for event management platforms and choose a platform and provider that fits their needs and preferences. With the right event management platform, event agencies can streamline their operations, scale their business, and deliver more value to their clients.
Effective tools save money and enable more and better business. As a professional event manager or producer, you know that event management can be complex, including many steps and that control over details is a success factor.
InvitePeople is developed based on many years of experience with both physical and digital events. Combining them in a hybrid is our everyday life.
Regardless of whether your customers request a digital fair with exhibitors, an internal or international conference, or a member convention, InvitePeople is your platform. Ready to create a fully branded experience for your customers, supported by our in-house support and development team.Contact