How Gaming Streamers on Twitch Can Help Digital Event Planners Boost Engagement
Digital event planners can learn valuable lessons from gaming streamers and Twitch, a popular streaming platform. These lessons can be applied to various industries and events that rely on digital media. Below are some of the lessons that business digital event planners can learn from Twitch and gaming streamers:
Engage with the audience
Gaming streamers on Twitch are experts at building a connection with their viewers by providing interactive and entertaining content. They use chat rooms and other tools to communicate directly with their audience, ask for feedback and suggestions, and respond to comments and questions in real-time. Event planners can use social media platforms to solicit feedback and ideas, host live Q&A sessions with participants, and provide interactive activities and games that allow attendees to connect with each other. By focusing on creating a sense of community and interaction, event planners can increase engagement and build a loyal following for their events.
Authenticity and transparency
Gaming streamers on Twitch are known for their authenticity and willingness to share their personal lives with their audience. They often talk about their own struggles and challenges, and they are not afraid to show their emotions on camera. This authenticity helps to build trust and loyalty with their viewers, who feel like they are getting to know the real person behind the screen. Event planners can apply this same approach by being transparent about their goals and intentions, and by showing a willingness to share their own struggles and challenges. By being authentic and transparent, they can build trust and credibility with their audience, which is essential for creating a strong and lasting relationship.
Embrace new technologies and platforms
Twitch has become one of the most popular streaming platforms on the internet by constantly innovating and exploring new ways to engage with its audience. It has introduced new features like live chat rooms, interactive polls, and customized emotes that allow viewers to express themselves and engage with the streamer in new and exciting ways. Event planners can apply this same approach by embracing new technologies and platforms that allow them to create more engaging and interactive experiences for their audience. This might involve using virtual reality technology to create immersive experiences, hosting events on social media platforms like Facebook or Instagram, or experimenting with new types of content like live podcasts or webinars.
In terms of engagement, business digital event planners can improve their engagement with their participants/audience by:
- Providing interactive activities and games that allow attendees to connect with each other.
- Hosting live Q&A sessions with participants.
- Soliciting feedback and ideas from attendees through social media platforms.
By implementing these strategies, digital event planners can create more engaging and memorable events that leave a lasting impression on their audience.