Spam score and avoiding spam filters

Email stopped by spam filters and ending up in spam folders is common, and sometimes hard to avoid. While we at InvitePeople follow best practices when sending emails, provide unsubscribe links, and implement email authentication protocols such as SPF, DKIM and DMARC, sending emails is about reputation. This articles aims to present some guidelines and rules to keep your sender reputation high.

Send high quality emails to people who requested them

First of all, send high quality email with relevant information. If your mailings irritates the recipients or looks spammy people might hit the Mark as spam button. Also, if your mailings is sent out too often the risk of ending up in the spam folder increase. A rule of thumb is, only continue sending to people who interacted with your event in some way.

Only send to addresses that have specifically requested your emails. Either to participants who signed up for your events, or to addresses where you have a clear consent to send event invites. It is not allowed to use InvitePeople as an email marketing platform, or sending mass email to purchased mailing lists. This might seriously harm both your and InvitePeople’s sender reputation and could lead to the termination of your account.

Spam score tips

InvitePeople will prevent any email to be sent out if we detect a too high spam score. Below is a list of tips on how to get your spam score down and ultimately avoid a few spam filters.

  • Be open and honest and plain in your emails.
  • Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  • Use normal conversational language, be sure not to use excessive spacing and or capitalization on your subject.
  • Do not use “cute” spellings, Don’t S.P.A.C.E out your words, don’t put str@nge |etters 0r characters into your emails.
  • Don’t talk about rolex watches, sexually oriented activities or drugs, or debt treatment, unless those topics directly relate to your email. And if they do, limit your email to one topic at a time. An email which mentions rolex watches, Viagra, porn, and debt all in one email will very possibly hit several rules that flag it as spam, even if everything else is clear.
  • Keep a Good Text to Image Ratio. If you want to send images, here are some tips to consider: do not send a single image; include several lines of text for each image; optimize your images the best you can; add alt attributes for your images.