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Germany Next: How to take advantage of the German potential and use the extensive market as a stepping stone for expansion Passed

Tuesday May 14, 2024 13:00 - 14:00 Innovation Area

Lecturers: Dr.Lars Hunze, Anders Murman
Moderator: Ninni Löwgren Tischer

Track: Innovation Area

Germany is Sweden’s most important trade partner. With its 84 million inhabitants, Germany provides wide reaching business potentials, not least within healthcare and specifically e-health. It is hence not surprising that this business area is a part of our two countries’ official innovation partnership, and that more and more Swedish companies have their sight set on Germany.

During this ”German hour”, we will provide you with insights into the prerequisites of the German market, Germany’s new e-health strategy as well as the ongoing work with the so called DiGas (digital health apps). Furthermore, we present you with the opportunity to listen to an innovative Swedish e-health company that has taken its first steps into the German market and gladly shares their experiences with you.

A warm willkommen to Germany!


The German market: prerequisites and structure, trends and potential

Ninni Löwgren Tischer, Head of Division Market Entry & Business Development, German-Swedish Chamber of Commerce (AHK Schweden)

The German e-health strategy and its DiGa-system: how it works and what business opportunities it presents Swedish innovation companies 

Dr. Lars Hunze, Deputy Head of Department for gematik, telematic infrastructure and eHealth, German Federal Ministry for Health (BMG)

Case: Experiences, insights and reflections from a Swedish company that has taken its first steps into the German market

Anders Murman, Co-founder and CEO, Deversify

Q&A and a summary from a German-Swedish perspective addressing the challenges, common denominators and possible cooperations

Ninni Löwgren Tischer, Head of Division Market Entry & Business Development, German-Swedish Chamber of Commerce (AHK Schweden)


Language

English

Seminar type

On site only

Conference

Vitalis

Lecturers

Profile image for Dr.Lars Hunze

Dr.Lars Hunze Lecturer

Deputy Head of Department for gematik, telematic infrastructure and eHealth
German Federal Ministry for Health (BMG)

Profile image for Anders Murman

Anders Murman Lecturer

Co-founder and CEO
Deversify

Profile image for Ninni Löwgren Tischer

Ninni Löwgren Tischer Moderator

Head of Division Market Entry & Business Development
German-Swedish Chamber of Commerce (AHK Schweden)