Germany Next: How to take advantage of the German potential and use the extensive market as a stepping stone for expansion Passed
Tuesday May 14, 2024 13:00 - 14:00 Innovation Area
Lecturers: Dr.Lars Hunze, Anders Murman
Moderator: Ninni Löwgren Tischer
Track: Innovation Area
Germany is Sweden’s most important trade partner. With its 84 million inhabitants, Germany provides wide reaching business potentials, not least within healthcare and specifically e-health. It is hence not surprising that this business area is a part of our two countries’ official innovation partnership, and that more and more Swedish companies have their sight set on Germany.
During this ”German hour”, we will provide you with insights into the prerequisites of the German market, Germany’s new e-health strategy as well as the ongoing work with the so called DiGas (digital health apps). Furthermore, we present you with the opportunity to listen to an innovative Swedish e-health company that has taken its first steps into the German market and gladly shares their experiences with you.
A warm willkommen to Germany!
The German market: prerequisites and structure, trends and potential
Ninni Löwgren Tischer, Head of Division Market Entry & Business Development, German-Swedish Chamber of Commerce (AHK Schweden)
The German e-health strategy and its DiGa-system: how it works and what business opportunities it presents Swedish innovation companies
Dr. Lars Hunze, Deputy Head of Department for gematik, telematic infrastructure and eHealth, German Federal Ministry for Health (BMG)
Case: Experiences, insights and reflections from a Swedish company that has taken its first steps into the German market
Anders Murman, Co-founder and CEO, Deversify
Q&A and a summary from a German-Swedish perspective addressing the challenges, common denominators and possible cooperations
Ninni Löwgren Tischer, Head of Division Market Entry & Business Development, German-Swedish Chamber of Commerce (AHK Schweden)
Seminar type
On site only
Conference
Vitalis
Lecturers
Dr.Lars Hunze Lecturer
Deputy Head of Department for gematik, telematic infrastructure and eHealth
German Federal Ministry for Health (BMG)
Anders Murman Lecturer
Co-founder and CEO
Deversify
Ninni Löwgren Tischer Moderator
Head of Division Market Entry & Business Development
German-Swedish Chamber of Commerce (AHK Schweden)