Background: The increasing demand for care and support for people with complex and long-term care needs has prompted shifts towards integrated health and social care delivery models, rather than disease or problem oriented approaches. Goal-oriented care (GOC) – a strategy that starts from the patient’s personal goals – is believed to reduce fragmented care and to optimize integrated care. In Flanders, the Dutch speaking part of Belgium, a training initiative on GOC for primary care providers (PCP) was organized as part of the regions aim of improving integration of health and social care services. Aim: This study aimed to better identify the training needs of PCPs regarding the implementation of GOC in daily practice, to help improve future training programs. Method: We applied a multi-method approach to address the research question: “What are training needs of PCPs who want to adopt GOC in practice?”. Fifty-one Flemish PCPs participated in an interprofessional pilot training on GOC. The 20-item Normalization MeAsure Development-Survey (NoMAD) was administered post-training to assess how GOC could become part of the PCPs’ practice. In addition, 26 participants contributed to four focus groups, discussing efforts to implement training knowledge into practice. Interpretive description guided data analysis. Findings: The results show participants’ enthusiasm for integrating GOC into their practice. The training had facilitated reflexivity regarding GOC’s current presence in participants’ work, revealing to them opportunities for further adoption of GOC. Training also highlighted the importance of organizational allies for effective implementation of GOC to maximize the impact of training efforts. Furthermore, interprofessional peer consultation addressing complex care scenarios was identified as an influential learning context to implement GOC.