Breakout 3: Games & VR in Marketing Passed
Thursday September 28, 2017 15:30 - 16:30 T4
Speakers: Filip Tröger, Johan Högfeldt
WANT TO ENGAGE YOUR TARGET AUDIENCE? GAMEVERTISING CAN DO THE TRICK
The rapidly changing communication landscape has made it much easier for customers to avoid ads, giving many marketing managers serious headache. The importance of communicating with your target audience at their own terms increases every day.
Young audiences in particular are fast-paced, and will leave a communication channel or platform immediately if they feel that it has become too commercial. So if your standard advertising strategy doesn’t work anymore, how can you reach out to and involve the next generation of consumers and workforce?