Breakout 2: Communicate your values with a game & From Gamification to Motification Passed
Thursday September 28, 2017 14:10 - 15:10
Speakers: Anders Tufvesson, Håkan Larsson, Kristian Lundquist
From Gamification to Motification
How to motivate your target groups is one of the most challenging aspects of modern businesses. Over the years Ninetech has developed a model to motivate in a short and long term. We like to call it Motification. In Motification we focus on what behavior we need to stimulate and try to find short and long activity loops that motivate the different motivation types of the target group.
Lecturers
Håkan Larsson Speaker
Södra
Håkan Larsson is Strategic manager of Södra, Sweden’s largest forest-owner association with more than 50,000 forest owners as its members. Södra is also an international forest industry Group, with operations based on processing its members’ forest products. Håkan is the traditional forester who came up with the idea of creating a kids game to reach the next generation of employees and forest owners.
At GamifyUs Håkan and Kristian Lundquist, CEO and Co-founder of Gro Play, will present the story behind the new Family and Kids game Grow Forest and how it will help Södra to reach their branding and social impact goals.