White Fish Technology

White Fish Technology Passed

Wednesday March 4, 2026 10:30 - 12:30 CET Vågen

Lecturers: Sveinn Sigurdur Johannesson (CEO), Jónas Viðarsson (Director of research & innovation department ), Sanna Laksá (Economic Analyst), Finn Wiethölter (Product Manager), Viggo Brevik (Sales Director), Hans Marius Martinsen (Sales Manager, Norway), Trond Bjørnøy (Senior Sales Manager)

This session explores the latest innovations, technologies, and sustainability developments in white fish and wider seafood processing. Attendees will gain insights into operational improvements, environmental impact mitigation, and market trends shaping the future of the seafood industry.

Presenting companies:

10:30-10:35: Welcome and Introduction
Chair: Jónas R. Viðarsson
Company: Matis

10:35-10:50: Processing Technology Review

Speaker: Finn Wiethoelter
Company: BAADER

This session presents BAADER’s Whitefish Portfolio and its role in shaping the future of whitefish processing. It spans the journey from traditional handcrafting to intelligent, fully automated solutions, showcasing how digital twins and smart technologies drive efficiency, sustainability, and added value across the entire processing chain.

10:51-11:06: Onboard Processing White Fish Tech
Speaker: Trond Bjørnøy
Company: Optimar

11:07-11:22: Simplifying whitefish processing: what really matters
Speaker: Hans Marius Martinsen
Company: JBT Marel

11:23-11:38: The impact of increasing taxation on investment in the Icelandic seafood industry
Speaker: Jónas R. Viðarsson
Company: Matis

11:39-11:54: Climate change mitigation in the Faroese fishing fleet
Speaker: Sanna Laksá
Company: Sjokovin

11:55-12:10: More profitable, sustainable and environmentally responsible fishing with artificial intelligence.
Speaker: Sveinn Sigurður Jóhannesson
Company: GreenFish

12:11-12:26: New technology in processing
Speaker: Viggo Brevik
Company: Kapp

Speakers

Sveinn Sigurdur Johannesson SpeakerPresenting company

CEO
GreenFish

Jónas Viðarsson SpeakerPresenting company

Director of research & innovation department
Matís

Jonas is the Director of or the research & Innovation department at Matís ltd. (Icelandic food & biotech R&D) which is a governmentally owned non-profit limited company working on research and innovation in food- & biotech value chains. His education is in fisheries scenes, environmental science, and resource management. Life experience includes having been a fisherman for 15 years, as well as having worked in fish processing and other service sectors. Jonas has been involved in a large number of national and international research & innovation projects, including coordination of two EU projects.

Sanna Laksá SpeakerPresenting company

Economic Analyst
Sjókovin

Sanna Laksá has a PhD in Economics from the University of Liverpool with a focus on resource economics. She is a researcher at Sjókovin Blue Resource, an independent research centre supporting sustainable development, innovation, and evidence-based decision-making in the seafood sector. Alongside her academic background, she brings extensive industry experience from the Faroese fishing sector, having served as Economic Advisor and CFO at Varðin, one of the Faroe Islands’ largest fishing companies. Among other tasks, she is currently leading the case study on Northeast Atlantic pelagic fisheries within the EU-funded MeCCAM project, focusing on how the pelagic sector can reduce carbon emissions and adapt to climate change.

Finn Wiethölter SpeakerPresenting company

Product Manager
BAADER Germany

Finn began his journey with BAADER in 2013, initially spending over six years in Spare Parts Sales for the North American market. Since transitioning to the role of Product Manager in 2021, he has been operating globally to align BAADER’s portfolio with evolving industry needs and to initiate strategic new developments.
With over a decade of experience within the company, he manages a broad portfolio of processing technologies, including heading, filleting, and skinning solutions for Salmon, Whitefish, and Warm Water species. Additionally, his expertise covers high-speed processing machinery for the Pelagic sector. Through his work, Finn plays a key role in advancing global seafood processing by analyzing market trends and driving the development of new, innovative solutions.
Outside of his professional responsibilities, Finn enjoys staying active at the gym or running along the Alster in Hamburg. As a former handball player, he still values a sporty lifestyle. He is married and has one daughter.

Viggo Brevik SpeakerPresenting company

Sales Director
Kapp

Hans Marius Martinsen SpeakerSponsor

Sales Manager, Norway
JBT Marel

Trond Bjørnøy Speaker

Senior Sales Manager
Optimar AS

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