Fish welfare is rapidly emerging as a key topic in the public conversation — yet it has not fully become a recognized competitive differentiator in the consumer market. At the same time, consumers are showing a growing appetite for ethical and sustainable products, while the industry still lacks clear standards, validated data, and effective tools to document and showcase the progress being made. 

So how can producers who excel in fish welfare turn this into a real market advantage? What does it take to build credibility, differentiation, and stronger consumer trust?

The event is open, but requires registration. Please register to the event here