The world is not flat: Similarities and challenges in entering new markets

The world is not flat: Similarities and challenges in entering new markets Passed

Wednesday May 21, 2025 14:00 - 15:00 Innovation area

Moderator: Siddhartha Khandelwal
Panelists: Jan Wende, Bowman Heiden, Ian Alexander Shiels, Petter Barreng, Shahid Jabbar

Track: Innovation Area

Learn how startups can scale globally through the CO-AX Market Access Program. Featuring insights from UC Berkeley, Mediq Innovation, and Hannover Health Innovation Space.

Join us at Innovation Stage during Vitalis for an engaging session on how healthtech startups can leverage CO-AX’s Market Access Program to scale internationally. We will outline similarities and challenges in entering new markets by showcasing real-world cases with our collaborations in USA with UC-Berkeley Deep Tech Lab and Germany with Mediq Innovation and Hannover Health Innovation Space. The session with highlight how startups have leveraged product-market fit assessments and pilot programs to overcome entry hurdles and shed insights on how structured market access initiatives can accelerate growth and commercialization.

Language

English

Seminar type

Live + On site

Lecturers

Siddhartha Khandelwal Moderator

Head of Investor Relations
CO-AX Accelerator at Sahlgrenska Science Park

Jan Wende Panelist

Marketing and Business Development
mediq - Innovation Experts

Bowman Heiden Panelist

Executive Director at the Tusher Strategic Initiative for Technology Leadership
University of California, Berkeley and Director at the Center for Intellectual Property (CIP)

Ian Alexander Shiels Panelist

Co-founder | Head of Product,
Mirno (Iceland)

Petter Barreng Panelist

Co-founder | CTO
VIDEM

Shahid Jabbar Panelist

Co-founder | CTO
Mabel AI

Shahid is the co-founder/CTO of Mabel AI AB, an AI-native startup based in Gothenburg working on the language barrier problem. Mabel AI does not use any third party API for voice-to-voice translation, instead, it develops its own AI models that are specifically optimized for medical sector. Mabel AI's solution, Mabel Translate, can be run either on-device or on-premise for the maximum data security.

Mabel Translate is approved by Västra Götalandsregion and is available via the largest state-owned interpretation agency, Tolkförmedling Väst. In Sweden, Mabel Translate is heavily used in Sahlgrenska university hospital and other places in VGR.

Apart from Sweden, we have customers in Norway, UK; Germany, Canada, and the US.

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