Tisdag 13:00 - 13:30 Teknik
Rolf van de Boel is Service Design Lead at Zenit Design. He has over 20 years of international experience as a hands-on and strategic designer. Through the years, he has acquired a multidisciplinary skill-set to improve business practices and build stronger brands. He is interested in the paradigm shift from engineering products to providing bundled product-service offerings, which enables companies to differentiate their commodities in a significant way. For him User Centered Design should embrace co-creation; designing with clients and especially with end-users, who are the real experts of the content of the matter.
Rolf van de Boel is Service Design Lead at Zenit Design. He has over 20 years of
international experience as a hands-on and strategic designer. Through the years, he
has acquired a multidisciplinary skill-set to improve business practices and build
stronger brands. He is interested in the paradigm shift from engineering products to providing bundled product-service offerings, which enables companies to differentiate their commodities in a significant way. For him User Centered Design should embrace co-creation; designing with clients and especially with end-users, who are the real experts of the content of the matter.