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Jan Bidner LecturerImpact

UX-Strategist and Gamification Expert
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Lecturer for

Make more sense with games and gamification

Wednesday 15:00 - 15:30 Room T3

Jan Bidner is as a gamification designer and UX strategist and has worked as a consultant in the IT Industry for over 15 years. He has been an advocate for storytelling, game design thinking and user centered design even longer. With a background in acting and teaching drama he always brings a bit of playfulness into everything he does. Lately he has been working a lot with digitalisation, UX and change management. He is finding gamification angles in each project that requires long term strategies, user engagement and behaviour change (which is pretty much every implementation project). Jan is a well known profile in the international gamification community and also one of the founders of the Swedish podcast Gamificationfredag. Watch his fresh mini vlogseries about gamification in Swedish “Gamificationskolan” that is being released simultaneously with the opening of GamifyUs 2018!

Country / Region

Free Spirit


Analysis, Communication, Deep learning, Education, Entertainment, Gamification, Learning, Loyalty programs, Motivation programs, Recruitment

Topics of interest

360 film, AR, App development, Gaming, Human resourses, Learning, Loyalty programs, VR