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A sustainable vocabulary

Digitalt

Moderator: Hanna Nova Beatrice
Panelists: Ivana Kildsgaard, Katarina Graffman, Yrsa Lindberg

The factors contributing to climate change are complex, and so is the vocabulary coming with it. With no real regulations, companies use a “sustainable vocabulary” to sell their goods. But what is really being said? How do communication and PR-companies assure they give the right message, and how can we keep up to date to avoid greenwashing? We discuss sustainability communication that you can trust and the do’s and don’ts surrounding it.

Lecturers

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Hanna Nova Beatrice Moderator

Project Area Manager Stockholm Furniture & Light Fair/Stockholm Design Week & Creative Director, The New Era Magazine.
Stockholmsmassan

Hanna has worked as a design writer, moderator, and creative director in design and publishing her entire career and has a past as Editor in Chief for titles such as Residence and Form. Amongst her published books are Behind the Scenes in the Design Industry

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Ivana Kildsgaard Panelist

Director of Sustainability and Quality
Tengbom

Ivana Kildsgaard has over twenty years of experience as architect, researcher, and sustainability specialist. Her experiences stretches from practicing interior designer and architect, researcher, and member of national and international innovation projects, to being a sustainability leader responsible for developing sustainability strategies for architectural practices.

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Katarina Graffman Panelist

PhD Cultural Anthropology & CEO
Inculture

As a doctor of Cultural Anthropology, Katarina Graffman has a vast knowledge and understanding of culture within business, media, and consumerism. Over the last 15 years, she has provided extensive ethnographic research and analysis on contemporary culture, trends and branding

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Yrsa Lindberg Panelist

Human Ecologist
Greenwashing i Sverige

Yrsa is a human ecologist who specializes in sustainability communication. Through her Instagram account Greenwashing i Sverige she advocates against greenwashing and educates her followers in sustainable communication and marketing regulation.