About Gray Swans

Gray Swans are conceivable but unlikely events that could fundamentally alter a business. They differ from unforeseeable Black Swans and more probable, familiar risks. The Conference Board Global Gray Swans Tool uses timely expert analysis to identify and assess potential threats and opportunities across economic, social, environmental, geopolitical, policy, and technological areas. It helps executives explore business impacts, challenge assumptions, and develop informed response scenarios before these events unfold.