Header image for Try Swedish at PLMA Amsterdam 2023

Pavilion

Try Swedish pavilion at PLMA 2023

In 2023, Business Sweden will arrange a large common Swedish pavilion, which has one of the fair's most attractive locations in the Europa Hall. The pavilion exhibits between 10-20 companies annually.

See the footprint from PLMA 2022 below:



Each booth at PLMA has a size of 3x3 metres (9 sq.m.) with the possibility to purchase two booths if a larger space is desired. Business Sweden manages the construction of the pavilion, and participating exhibitors can show up to a finished booth ready to unpack your materials.

The exhibitor participation fee includes 

  • Individual booth
  • Planning, construction and dismantling of the pavilion
  • Graphic designs and production
  • Wall for logo and marketing slogans
  • Open shelves to display products
  • Furniture: kitchen island/table for product showcase, and cabinets for storage
  • Freezer, cold vitrine possible with additional cost
  • TV screen possible with additional cost
  • Electricity, water and cleaning

Additional customisation can be requested but may involve additional costs which will be billed directly to the exhibitor.

Exhibitor - single booth

All exhibitors have floor space with three cabinets/refrigerators. Products can be exhibited on a set of wall shelves and on a small, free-standing kitchen module, also with shelves. The company logo is placed on the wall. The two exhibitors are separated by a lightbox with a standardized Try Swedish image. 

Exhibitor - dual booth

Larger exhibitors are provided with five cabinets/refrigerators for storage, a generous wall space with shelves, and a large, free-standing kitchen module, also with shelves. The logo is placed on the wall. Large exhibitors also have access to the lightbox for highlighting their own brand. On the short end there is possibility to include a bench, a table, and chairs for smaller meetings