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Keynote. AI Project Failure: The 7 Deadly Sins and How to Avoid Them

Wednesday November 18, 2026 09:40 - 10:00 CET CARDO BRUSSELS, AUTOGRAPH COLLECTION

Speakers: David Fraiture, Julien Theys

In the high-stakes world of AI, common pitfalls from poor data practices to ethical blind spots can derail even the most promising initiatives. This session explores the "7 Deadly Sins" of AI implementation and offers practical strategies to avoid them, helping organizations move from experimentation to scalable, high-impact success by aligning AI initiatives with business goals.

Lecturers

David Fraiture Speaker

Deputy CEO
Partenamut

Julien Theys Speaker

Managing Partner
Agilytic - Artefact