Do you know what your customers are willing to pay for when it comes to digital? Can you innovate rapidly without creating the next legacy debacle? Are your processes ready to support new digital business models? If your organization struggles with one of these challenges, this session is for you.

As technology is moving into customer offerings, most established companies find that they are not designed to deliver these digital offerings. In this session, we discuss how to change that: the need for executives to re-design their companies to create digital offerings that help deliver new customer value propositions; the challenges that come with that; and the role of management in addressing them. 

Leadership lessons that you’ll learn from this session:

• Don’t confuse becoming digitized with becoming digital; digital is about more than operational excellence – it is about solving problems for customers, inspired by digital technologies
• Building these digital offerings is not just about technology—established companies need to re-design their business to be able to successfully deliver digital offerings. As with any organizational transformation, you cannot delegate this to a single unit or team
• Prioritize the transformation journey by building a roadmap of which of the five digital building blocks your company needs to work on when