The twin transformation is shaping the modern economy by encouraging companies to pursue both economic success and environmental protection. The fusion of digitalisation and sustainability opens up numerous opportunities for a sustainable world. Companies that embed sustainability as a guiding principle are attractive employers and promote employee motivation during the transformation. A mature data culture is crucial for the development of sustainable business models. To summarise, sustainability steers the digital transformation towards ecologically, economically and socially compatible solutions, and standing still is no longer an option.