FC St.Gallen 1879 is the oldest football club in Switzerland and mainland Europe. Since this season, FCSG season tickets have been integrated into the fan scarf via chip. Fan communication via WhatsApp and the Just Eat Pickup service for stadium catering are just a few examples of how FC St.Gallen 1879 is implementing the digital transformation. After this breakout session, you will know how FCSG is using digital transformation to improve the fan experience or increase its reach and sponsorship by utilising digital channels.

Content

1. how FCSG implements the digital fan strategy

2. exemplary digital journey from a fan perspective

3. lessons learnt from various digital projects

4 What digital services are coming next?