These communicative layers incite and invite us to interact with and to form judgments about both them and the systems they represent. As part of the ongoing process of understanding the medium and pushing it further both as players and as designers, we must strive to know how to construct and criticise the representations of our world in games and in a gamified form.

What i think we are trying to say is that we need games and more game like experiences to blend with the bleak and numb reality in order to make it make more sense. Just like Neo learned to understand the Matrix. We need game design to guide the player/user through any system. That is a quest that takes storytelling as well as clear rules and dynamics. In our presentation we want to share some actual real life examples of how this can be achieved in each of the experience phases of the Player Journey. From the Discovery to the End-game phase.