Participants: 

• Doconomy: Milton Noel Malmström - Innovation Lead
• UNFCCC: Miguel Naranjo - Program lead
• Mastercard: Malin Berge - SVP Sustainability Innovation
• Einride: Ellen Kugelberg - CPO

The 1.5°C lifestyle - lifestyle changes at scale. If a large population could cut emissions by between 40-70 per cent by 2050, it would make them a vital tool in the fight against climate change and the race to net-zero could be real. 

Most policy approaches for meeting climate targets rely on the hope for new technologies – focusing on negative emissions and changes in production. But this often underestimates the contributions of lifestyle changes. 

This year, the Intergovernmental Panel on Climate Change (IPCC) put people power into the plan to meet the Paris Agreement. They calculate that 'behavior and socio-cultural' changes could rapidly save 5% of all demand-side carbon emissions. The potential is huge, but how do we get there?  How do we make sustainable lifestyles the easy and preferred choice for people and communities? How can we promote business models that focus on services delivered, not products made.