Digital friction is draining productivity. Employees lose hours each week to tech troubles. As budgets tighten and hybrid work models become permanent, organisations need smarter solutions. How can you move from reacting to IT problems to proactively creating a seamless digital employee experience? In this roundtable, we explore how AI‑driven tools like the HP Workforce Experience Platform (WXP) can help optimise device management, reduce unnecessary spend, and improve productivity. Through open dialogue and peer-to-peer sharing, we’ll focus on best practices to reduce digital friction, optimise resources, and enable hybrid work.