As the healthcare sector rapidly evolves, artificial intelligence (AI) is reshaping clinical practice, care delivery and patient outcomes. In this keynote, Nasim Bergman Farrokhnia—Industry Director at Microsoft’s global healthcare and life sciences team—will share a unique perspective shaped by years of hands-on clinical practice, executive management, and international collaboration across EMEA’s diverse cultures and regulatory environments. Drawing on a background as a physician, a PhD, and an affiliation with the Karolinska Institute, as well as leadership roles such as chair of eHealth doctors within the Swedish Medical Association and former head of Northern Europe’s largest emergency department, Nasim brings an ecosystem-wide perspective to the discussion. This session will focus on the GCPCC conference’s core theme: bridging practice, organization, and governance in person-centred care. Nasim will share personal experiences, best practices, and concrete use cases from clinical settings and management roles around the world, illustrating how applied AI can be harnessed to advance person-centred care at scale. Key topics include: Forces Driving the AI Revolution in Health, AI for Prediction and Precision Health, Professional and Societal Responses, Agentic AI and New Players, as well as Governance, Incentives, and Alternative Payors. Attendees will gain actionable insights from Nasim’s international experience, clinical expertise, and leadership in digital transformation—learning how to integrate AI and digital solutions into person-centred care frameworks while preserving the human touch at the heart of healthcare.