Bringing a HealthTech product to market isn’t the same as scaling a traditional SaaS. Clinical validation, compliance requirements, long decision cycles, and multiple stakeholder groups turn even the most innovative solutions into slow-moving pilots — unless startups build a go-to-market strategy designed specifically for regulated markets.

In this session, Natali Trubnikova shares a clear, actionable 90-day GTM framework built on real projects with European and global HealthTech companies. Instead of generic growth advice, participants will get a structured playbook showing how to transform a pilot into repeatable traction within three months.

The lecture will cover:

• How to position a HealthTech solution for clinical, operational, and economic value — simultaneously.

• How to choose your first ICPs (hospitals, clinics, payers, medtech integrators) and validate demand fast.

• The “Pilot → Evidence → Pipeline” model for turning early technical trials into commercial momentum.

• How to shorten sales cycles by working with regulatory constraints, procurement processes, and data-governance requirements rather than fighting them.

• What KPIs matter in the first 90 days — and what metrics waste your time.

• Common GTM failures in HealthTech and how to avoid them when crossing into new markets.

Participants will leave with a practical roadmap they can apply immediately — whether they are early-stage founders looking for their first real customers or scale-ups entering new European markets. The talk combines strategic clarity, hands-on tactics, and examples from successful HealthTech GTM launches.