Sales AI: Opportunity Scoring

Header image for Illuminate North America 2026

Sales AI: Opportunity Scoring

Thursday September 17, 2026 14:00 - 14:25 EDT Richardson A

Track: General

Not every inquiry is worth the same to your venue, and a generic score won't tell you which. This session covers what goes into an opportunity score and how to tune the weighting to your venue's economics rather than someone else's. For sales leaders deciding where the team spends its time.

Lecturers

Carissa Harrison Speaker

Group Product Manager
Momentus Technologies

As a Product Manager with a degree in Computational Mathematics, Carissa specializes in driving innovative and growth-focused strategies. Her experience includes overseeing 4 major product launches and introducing more than 20 key features, all while crafting effective go-to-market strategies.

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