Header image for Illuminate North America 2026

Sales AI: Opportunity Scoring

Thursday September 17, 2026 14:00 - 14:25 EDT Richardson A

Track: General

Not every inquiry is worth the same to your venue, and a generic score won't tell you which. This session covers what goes into an opportunity score and how to tune the weighting to your venue's economics rather than someone else's. For sales leaders deciding where the team spends its time.