Everything in its Place: Inventory, Packages & Productizing Your Events

Everything in its Place: Inventory, Packages & Productizing Your Events

Wednesday March 11, 2026 14:15 - 15:00 CET Room 7

Speaker: Amber Lough
Moderator: Michael Becker

Track: Elite [Virtual]

Learn how to build, price, and apply inventory and packages effectively. This session includes practical examples and best practice guidance on structuring inventory categories, applying packages to events, and avoiding common errors that can disrupt event execution. We'll also touch on package flexibility and how to leverage them for upselling and operational clarity.

For those participating virtually, a Teams link to access all Elite sessions is included in your registration confirmation email.

Lecturers

Amber Lough Speaker

Senior Implementation Consultant
Momentus Technologies

Amber Lough is an event and venue professional with 15 years of experience in the event industry. She has managed events ranging from two to 20,000 attendees. Her event experience spans across aquariums, convention centers, theme parks, and even onboard cruise ships. Amber has three years of experience with Momentus Technologies as an Implementation Consultant. As a former user of the software, she is passionate about the product and creating efficiencies for her clients, because she knows personally how impactful the software is for day-to-day operations.

In her free time, Amber stays connected to live events - she is a season ticket holder for the Indianapolis Colts (even though she lives in a different state) and she catches every performance of Hamilton that she can! During and since her time onboard ships, she has travelled to over 100 countries and all seven continents. She spends her free time learning languages and checking more destinations off her bucket list.

Michael Becker Moderator

Customer Success Manager
Momentus Technologies

Michael is the success manager dedicated to Elite and will join virtually for all Elite sessions.

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