Is there an objective reality? Do our minds, and if they do, how do they construct the world? How does knowledge on these issues contribute to the further evolvement of artificial intelligence? These are questions addressed in our contribution. Following a brief review of recent psychological, neurological and philosophical findings on the nature subjective reality we will anchor these within the context of artificial intelligence, emerging in a discussion on the potential of augmented reality technologies to encounter the subjective dimension of human (social) cognition