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The Try Swedish pavillion at the Natural Products Expo West trade show allows Swedish companies exposure and visibility to North America's leading expo for natural and organic products, which is held in Anaheim, California on 12-16 March 2024.

Organized by Business Sweden, this trade show is open to Swedish natural product brands, including food, beverage and lifestyle products, who are eager to explore opportunities in the US natural products markets and connect to key industry stakeholders.

Market Opportunity 

The natural and organic industry is forecast to surpass $300 billion in sales by 2023 and $400 billion by 2030, driven by conscious consumers who place a premium on ensuring their health and wellbeing while increasingly looking toward social responsibility and sustainability. 

About Natural Products Expo West

The Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry. In 2023, there were 60,000+ industry attendees and 3,000+ company exhibitors from the US and around the world. 

Why attend?

● A subsidized opportunity to experience this sold-out trade show and get exposure to the natural products industry in the US

● Make valuable connections with US buyers, distributors, and other stakeholders

● Have a presence at a world-leading event and be exposed to top buyers from companies including Amazon, Costco, Kroger, Safeway, Whole Foods, Trader Joe's, Publix and more!

● Be featured in the "Hot Products Pavilion" - the best location for innovative, upcoming brands 


The deadline to register is 22 December

● After a series of successful shows and high interest for 2024, Try Swedish is registering companies in advance to ensure we have the appropriate number of booths to meet demand.

Thus, participation in the Try Swedish pavilion will be granted to companies that express interest and sign up in advance of the 2024 show.

● Exhibitor products must be organic or natural (i.e., no artificial flavouring or ingredients allowed)

General terms and conditions

General Conditions for participation in joint trade and invest activities 2023.pdf

More information about the program 

Expo West 2024 - Try Swedish Pavilion Overview.pdf

Registration closed

The event has passed.

Tuesday March 12 - Saturday March 16, 2024

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Anaheim Convention Center
800 W Katella Ave
92803 Anaheim, California