The North American Outdoor Market Webinar

This webinar series will bring you the latest insights from the North American market with respect to the US and Canada. Highlighted will be best practices from industry experts including inspiration from leading Swedish outdoor brands to guide your expansion.

The NA outdoor market has seen a boost during the pandemic and is growing steadily with millions of new users joining every year. Do you want to learn how to approach the US market as a Swedish outdoor brand and gain insights from market experts as well as industry leaders? Join us for a conversation on the current trends and how to approach the US outdoor market.

• Business Sweden will share their perspective on the current landscape of the market and learnings from working with Swedish brands in the US and Canada
• Scandinavian Outdoor Group will share their perspective on the North American market and learnings from their member brands
• Hilleberg the Tentmaker will share their journey in the US  market. Petra Hilleberg has been part of Hilleberg's NA journey from the start 20 years ago, and will share her learnings and top tips on how to build a brand organically
• Haglöfs will share their journey in Canada and the US market. Daniel Stiller Cohn has helped Haglöfs strategically expand through North America leveraging best practices in brand building and engaging with retailers  

Join us on February 14, 2023 at 16.00 Stockholm time by signing up for the webinar.

Reach out to our outdoor specialist Elma Delic if you have any questions or am interested in discussing the North American market: elma.delic@business-sweden.se