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Try Swedish Pavilion at PLMA Amsterdam 2023

PLMA Amsterdam is the world's largest private label fair, held every year in the month of May in Amsterdam, the Netherlands. The Try Swedish pavilion is arranged by Business Sweden.

In 2023, Business Sweden will arrange a large Try Swedish common pavilion, which has one of the fair's most attractive locations in the Europa Hall. Business Sweden has collaborated with the PLMA Amsterdam fair for over 15 years and the Try Swedish pavilion exhibits between 10-20 companies annually. When exhibiting together as a group of producers via the Try Swedish pavilion, you have more impact than if you were to exhibit individually.

General information

The PLMA fairs in Amsterdam, Chicago, and Shanghai, are well-known in the industry and attract a strong international audience. The fairs have gained a good reputation among buyers, as it is possible to visit many existing suppliers in a short time, and also scout for potential new suppliers in the market. As a producer, you send a clear signal by exhibiting - you are ready to do business.

Exhibiting at PLMA

To exhibit at one of the PLMA fairs, you are required to be a member of the Private Label Manufacturing Association. Membership fees are ca. EUR 1500 per year. This includes access to the PLMA Buyers List and also private label market data from Nielsen. Finally, exhibitors at PLMA must be food and beverage producers, meaning that you produce and/or process the products you exhibit yourself.

Register your interest

Participation in the Try Swedish pavilion will be granted on a first come, first served basis. Please submit your application to exhibit using the ticket system below. 

The deadline for submitting your application is Thursday 8 December at 23.59.

Registration closed

The event has passed.

Tuesday May 23 - Wednesday May 24, 2023

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RAI Exhibition Centre
1078 GZ Amsterdam

Try Swedish

Try Swedish is Business Sweden's branding platform supporting Swedish food & beverage companies to grow global sales.



Click below to view the exhibitor list for Try Swedish at PLMA Amsterdam 2023.

Exhibitor list