Sessions
Breakout 2: Gamification for inclusion, employee engagement & equity
An Coppens, Ida Östensson
Thursday September 28, 2017 15:30 - 16:30 T5
In this talk An will talk about the subtle differences on the gender and age spectrum, how they are reflected in gamification and how this plays out in the workplace with various generations working together. She will share her top tips on creating inclusion by design and facilitating multi role playing.
Ida Östensson explains how she has used play, creativity, color, form and innovation to get more people involved in the struggle for an equal society.
Breakout 3: Games & VR in Marketing
Filip Tröger, Johan Högfeldt
Thursday September 28, 2017 15:30 - 16:30 T4
Swedish
WANT TO ENGAGE YOUR TARGET AUDIENCE? GAMEVERTISING CAN DO THE TRICK
The rapidly changing communication landscape has made it much easier for customers to avoid ads, giving many marketing managers serious headache. The importance of communicating with your target audience at their own terms increases every day.